Evaluation Question 5

How did you attract/address your audience?

We have attracted our audience through the props and lighting. The costumes the characters are wearing are colourful, apart from the Robber's, and the props add to the colourful atmosphere created by the lighting. The Christmas tree is the first thing the audience will see when watching our film and it is full of colourful baubles and bright lights.
 

We have used upbeat music for our film which immediately focuses the attention of the audience onto the film. The loud drumming draws the attention of the viewer so they wonder why there is music. The music relates to the film as it sounds festive and suggests a Christmas scene is about to be shown.

The first thing shown in the film are the titles which use colour and light which again attract the audience, the baubles and lights on the tree is the first image which attracts the audience as they are young. Christmas is an exciting time for young children and when they see a Christmas tree with cheerful colours, they will want to watch the film.

The baubles, tinsel and lights create excitement for the young viewers and the images/props we have used make them associate the film with something they like.

 

The image above shows a screenshot from our opening, we wrote some of the titles on the baubles on the tree which were the first to be seen. The image uses high key lighting to attract the audience.

 

Shown in the images above are some of the props and costumes we used. Again, they are bright and fit well with the narrative.

We also attracted the audience by the music we used, we used two tracks to link with the narrative. Firstly we used an upbeat piece which captures the attention of the viewers. We then show the audience that the music is being used in the headphones of an elf. When Santa then appears another piece of music is used which again is upbeat to show the part where he is 'kidnapped'. The music plays a big part of attracting the audience because if we hadn't used any then it would be less exciting to watch as no dialogue is used.